Marketing Plan

selling end of Maple riffle cementumum [pic] Muhammad Abrar Naeem ID # 081134-061 Date: 25-11-08 Marketing Plan of Maple Leaf cement Company Introduction The Kohinoor Maple Leaf is a reputable and pencil lead manufacturer of textiles and cement. KMLG comprises of Kohinoor fabric mill particular (KTML) and Maple Leaf cement Factory Limited (MLCF). Both companies are incorporated in Pakistan and are listed on three stock exchanges if the country. Maple Leaf cementum is the third largest cement factory in Pakistan. It was setup in 1956 as a joint collaboration between the due west Pakistan industrial Development Corporation and the government of Canada. It is strategically regain at Daudkhel (District Mianwali), which is an area rich in raw materials needful for the work of cement. Kohinoor acquired the ownership and management of maple Leaf cement nether the privatization policy of the government of Pakistan in 1992. Presently Kohinoor Textile Mills is the retentivity company for Maple Leaf cement. (Source: Internet) [pic] ENVIRONMENTAL ANALYSIS A.

The Marketing environs militant Forces There are almost 27 cement Manufacturers in the market , some of them are Askari cement , Bestway cement , Cherat cementum , Dandot cementum ,Dewan Hattar cementum , DG Khan cementum , Fauji Cement , Fecto Cement , Gharibwal Cement , Kohat Cement , golden Cement , Mustehkum Cement , Pakistan Cement , Pi cardinaler Cement , Zaman Cement , Rohri Cement , Al-Abbas Cement , Attock Cement, Dewan Cement , Javedan Cement , Thatta ce ment , panache Pak Cement . (Sourc! e: Internet) The major opponents of Maple Leaf Cement are Lucky Cement, Askari Cement, Bestway Cement, DG Cement and Pioneer Cement. The Strength of Lucky Cement is its largest cognitive content and better coverage because of its two plants; one is Pezu and the other in Karachi. It is the largest manufacturer and exporter in Pakistan. It is the only competitor of Maple Leaf in terms of...If you want to get a full essay, come in it on our website: OrderCustomPaper.com

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