Television Programing Essay -- Technology, TV, Internet

In the beginning, television programming was chuck up the sponge for anybody with a television set and an antenna. Unfortunately, there werent very some convey to choose from and they were all soused with ads. Later, cable companies found achievement for themselves by charging consumers to pipe an ever increase number of channels into their homes. scarcely it keep mum seemed like there was never anything good, and it was all still loaded with ads. Now advanced telecommunications technology enables consumers to access television and delineation guinea pig on demand via the net, provided they have a broadband, or postgraduate speed, plug intoion. The increasing market penetration of broadband network service may be leading consumers to abandon traditional television in favor of internet based on-demand video distribution, and forcing traditional television content producers to incur newfound ways to maintain profits in the wake of this change.Watching high quality video c ontent on a television suppress via the internet has become easy for the average consumer. Streaming video players, which connect televisions to the internet and allow someone to easily navigate the vast ocean of internet video content, are readily available for purchase in electronics stores. One such product, the Roku 2 HD, retails for about $60 and allows access to hundreds of online video channels without subscription fees over a broadband internet connection ( withdraw your Roku, 2011 Roku channel store, 2011). Meanwhile, Cox Communications charges about $20 per calendar month for a very basic programming package consisting of 23 channels (Cox Communications, 2011). Since the Roku only costs the equivalent of three months expense of the most basic cable television service and does not accept a subscription ... ...ly $734 million of that is from video (Perren, 2010, p. 74). While the advertising revenues are still small for online video, the number of people that are viewing is large, and it is getting big quickly. In November 2010, The Washington Post published an article that that noted Netflixs video service alone made up roughly 30% of all consumer internet traffic during the busiest times (as cited in Kang, 2011a). With so galore(postnominal) consumers shifting over to online viewing, it is apparent that the industry will have to find a way to make it work.The consumer trend towards broadband internet connections and internet based on-demand video services is clear. Cable companies will continue to flake out their once dominant positions unless they are able to leverage these new technologies to cleanse their customers experiences while increasing value of their advertising space.