Advertising Analysis Essay Example | Topics and Well Written Essays - 1250 words

Advertising abridgment - Essay ExampleTechnical effectuate atomic number 18 aimed at adding value to the observes. These hold Sound effects add value to the fruits, thus magnanimous them emotion. Close-ups give emphasis. Lighting is use to attract viewers wariness to certain details. Accessories such as models, props and clothes used alongside the products improve them. Editing is center on generating and pacing excitement most products are marketed using three primary emotions humor, sex and fear. These emotions should be independent on intellectual analysis. Unique effects bring inanimate things into life, thus making them exciting. This tout is usually prevalent in children-targeted ads. Camera angles add value to perspectives. For instance, low angles often give the product or subject power and popular songs and music provide pneumonic devices to ads, and trigger observers memory (Berger 14). Common attention getting hooks are aimed at attracting viewers attentions. The y include humor, symbols, repetition, fear, sex, flattering, wide-ranging lies, macho, femininity, ordinary people, famous people, hype, testimonials, cute and vague promises (Berger 17). These are described as follows Humor is commonly used since it makes the observers more attentive and memorable. Symbols such as crosses and flags are easily recognizable elements that generate powerful emotions. repeating is used to repeat sales pitch over and over again. Fear messages are focused on addressing observers insecurities. It is one of the commonly used techniques since extra attention is needed to resist these messages. And sex often sells without exception. wily images and people always add value to the show, especially in cartoon and family programs. Most conjures feature celebrities giving testimonials why certain products are recommendable. This is because people respect products endorsed by celebrities such as Michael Jordan and Tiger Woods. historied people like Tiger Woods make products attractive and appealing through associations. Ads that target family or community such as Wal-Mart use ordinary people in their shows. Femininity is a sex activity stereotype that is commonly used in a variety of products like alcohol ads and make-up commercials. butch is commonly used in adverts that target male community, but not exclusively. It represents male stereotype and masculinity. much(prenominal) ads include tobacco and military adverts. Exotic is the appeal of the other option. It maybe a tribal person, kettle of fish location, beach location, or something unfamiliar or strange. Film effects, music, fashion and images depicting a certain intent in history are focused to represent demographic featured in the advert. This may include pop and classic rock music (Berger 34). Culture is a feature that is essential when designing an advert. An advert should be designed in accordance to specific ethnic groups. For example, Latino-targeted adverts may include particular uses of linguistic process or family scenes (Berger 34). There are two key analytical frameworks used to describe adverts and other visuals. These are content analysis and semiotic analysis. The two techniques are not often used when analyzing an ad because they some(prenominal) originate from different ideological stances (Berger 41). Active interpretation is primarily concerned with the act of interpretation. From this, the meaning of the advert is obtained from the process of interpretation, but not from the content of the advert. Such adverts are designed to bring the viewers to a common understanding. There is also diversity of interpretation method, which focuses on the different views presented by the viewers regarding the same(p) advert. This method takes into account factors such as ethnicity, age, class and