Situation Analysis For The Nestle Corporation Marketing Essay

Situation depth psychology For The clutch corp foodstuffplaceing EssayIn this report itll help to assure the concept and crop of marting, how to work the segmentation, tar drawing and localization and understand the individual elements of the elongated grocery storeing mix and how to use commercializeing mix in antithetic contexts. In skill force 01, were introducing a stark nakedfound crossing to the market. In that student is continueed to understand and apply market formulation process to launch the invigorated-sprung(prenominal)-made(a) ingathering. And in this task student must(prenominal) do a presentation to launch the new harvesting to the market. In learning effect 02, student must do a situation outline for the make-up selected and select tar part market for the new harvesting and see a positioning outline for the new product. In learning outcome 03 students is able to design and recommend the appropriate marketing mix for the new product a nd in that student is able to design product features, price the product, and explain the channels of distributing for the new product. And fin tout ensembley in learning outcome 04 students must discuss the alternative segments to the product and purpose possible market harvest pickaxs t o the new product.IntroductionThis report is close to the concepts and principles in marketing process. We fanny use this marketing concepts and principles to inclose a new product to the market. By introducing a new product to the market, organization is able to employ the planning process to launch th new product. In this report nuzzle Corporation is introducing a new salubrious milk powder to the market and they were doing situation analysis to the organization and positioning strategy to the product. nest corporation is design dandy product features, steel refer, new distributing ways and pricing the product. Finally they doing approximately market appendage to the product using A nsoffs Matrix. By reading this report reader drive out fill a clear surviveledge intimately marketing concepts and how to use these concepts to a new product.L01 Launching rude(a) Product To The foodstuff.L02 Situation Analysis For the draw near CorporationMarketing EnvironmentThe marketing environment surrounds and impacts upon the organization. inwrought EnvironmentThe Micro EnvironmentThe Macro Environment.The Micro EnvironmentCompetitorsEmployees storm groupsIntermediariesMicroEnvironmentLocal residenceCustomersFinanciersSuppliersOwnersThe Macro Environment drudgery Analysis (http//www.scribd.com/doc/30768475/Swot-analysis- nuzzle-Company, 2012)Strengths-Brand strengths Nestle has very strong shop name and its easy to distribute among the customers.Production innovation The Company has been constantly introducing new products to the market.Research and increment Nestle has worldwide networks of centers 17 placements in four continents. An international staff of 3 500 engaged in search for advanced new products and remotivate exist ones.Market Sh ar High level of market piece and that people all over the world trust and recognize Nestle as a big filth name.Low address They ar low cost operators which allow them to not only to perplex competition but also edging ahead operating excellence, innovation, renovation, product availability and communication is major strengths.Weakness-Mature market unitary major weakness in Nestle is that it is entering into markets that are already major and commode egest a tough competition to new entrance.ExportsSupply Chain The Company has a complex supply mountain chain management.Opportunities-Expansion potential to expand smaller towns and other smaller geographies, which is parents are famed for handle breakfast cereals, smarties chocolates, carnation, etc.Product offering the corporation has the option to expand its product folio by introducing more products. worldwide hub since manufa cturing some products is cheaper in ASIA than in any other continent.Threats- challenger Competition from the organized and unorganized sectors.Changing consumer trends attach consumer spending on consumer enduring resulting in lower spending on FMCG products. ( fast moving consumer goods ). global marketing standards Sectoral woes rising prices of raw material and fuels and increasing packaging and manufacturing costs. chap Analysis for Nestle CorporationIt is very important that an organization see its environment before beginning the marketing process.Political Environment-Nestle is a good political partner in politics. They were donating money for the chair sterndidates in presidential election.Nestle corporation support umpteen programmers and projects all-important(a) services and social services.Ex supporting the tackling the world water crisis project.The governing increasing the prices of essential goods and itll take to the organization and the new product.By the period government change and the policies also get changed, itll affect to the customers carriage and to the society also.Economic environment-Nestle corporation is a strong brandmark among the consumers and having a good business cycle in the market.Increasing of take rate go forth affect to the customer behavior and itll affect to the company.Income diffusion affect to the organization because when income distribution doesnt happened equally customer behavior get changed.The crisis of the world economic prices affect to the country and itll affect to the customers and to the organization.The plentiful inSocial Environment-Family background and their culture will cause to their behavior in buying products, and itll cause to the organization.Customers education level also affect to the organization, because if they dont understand about the product well, they never leaving to buy it.Customers beliefs, culture, and piety will cause to what they way out to buy? Because i t get changed customer by customer.The trend of the society will affect on customers behavior, and itll affect to the organization. engine room Environment- musical arrangement can incorporate the latest technology to their operations.Organization architecture and design has been the evolution of the information technology.The use of technology can build good relationship with suppliers and customers.Technology will cause to increase of the organization and they can improve their sales.Segmentation CriteriaMarket segmentation is the department of a market into different homogenous groups of customers. Market segmentation is depending on the specific characteristics of the product. These criteria can be divided by such as age and gender, or other distinction such as location and income.Segmenting Consumer Market for NestleFor the newly introduced strawberry tonus Sustagen in Nestle corporation, our company using the demographic criteria for the segmentation. Demographic segmentat ion consist of dividing the market into groups based on such as age, gender, family size, income, occupation, education, religion, race and nationality. In here Nestle corporation use age, gender and income as the demographic criterias for the strawberry Flavor Sustagen. This product is a low-fat milk powder.Our company targeting the young adults and adults as the target market for the hemangioma simplex Flavor Sustagen, because young adults and adults are using Sustagen mostly in the market and this product is a low-fat milk powder. Strawberry Flavor Sustagen can use both males and females. And Nestle Corporation targeting the consumers infra 8000 income, because this product will not heightsly cost. In this case many customers will attract to this new innovative Strawberry Flavor Sustagen. attitude Strategy spot is a concept in marketing which firstly introduced by Jack Trout. A company, a product or a brand must have positioning concept in piece to survive in the market. I f you dont position your business your competitor will not let you to survive in the Market. Nestl Corporation is chosen the Product Positioning as the Positioning Strategy for the New Strawberry Flavor Sustagen.In the market, there is several(a) kind of healthy milk powder brands that contend with the Strawberry Flavor Sustagen, but nestle will survive as always in the market because Nestle is a good, strong brand name in the market. In this newly introduce product therere various dimensions. This Sustagen is highly possessed of good qualities and its really good for the health and itll adjuvant for reduce the fat. Most of diabetics patients are young adults and adults, because of that we target the young adults and the adults to the new product.Nestle corporation is deprivation to introduce this product to the supermarkets and were give a free chance to our customers to have an experience with our newly introduced product. By this we can attract more customers to our product. Our company going to introduce this new product to the people in rural area also. Because theres plenty of people in rural areas that have the capability to buy this kind of a product.L03 devise and Recommend the Marketing MixWhat is a product? Product is any function that is qualified for satisfying customer needs. Features are characteristics of a product that offer benefits to the customer.Product Features and Developing the Brand NameNestle Corporation introduced The Strawberry Flavor Sustagen is not like normal old type of Sustagen. Its to the full tasted with strawberry flavor and extra with mint. Sustagen is a world famous milk powder, which has customers all around the world. People all around the world know about the Sustagen and they tasted Sustagen. as a product its really easy to die because it has a strong brand name. Nestle Corporation introduced this Strawberry Flavor Sustagen is the new member in Sustagen family and Its tasted with strawberry and mint. And nestl e corporation is expect to attract many customers to this New Strawberry Flavor Sustagen.Nestle Corporation is developing the new product features to attract more customers to the product. Strawberry Sustagen is a healthy milk powder that helps to keep our body healthy and get upkeep for the daylight. In this product it holds vitamins that we need to our body for been healthy and keeps nutrition and alternative medicines. Its fully tasted with strawberry flavor. Nestle corporation is decided to include more taste of milk and mint flavor to give a good taste to the customers. And also this product has attractive color that everyone like and with a nice mint smell.Distribute the New Product to the MarketWhen an organization going to introduce a new product to the market, they must know how to distribute the new product to customers. And most important thing is organization must know how to hold the product in customers hand. As the distribution concepts, Nestle Corporation is usin g Consumer Market concept. First of all our marketing team is planning to distribute this product to Supermarkets in municipal and rural areas. Because middle level customers are coming to supermarkets. Our target market is middle level class customers. As municipal areas, there are some middle level class customers in rural areas that can buy these types of products. So our company take ins supermarkets to launch our new products and distribute through with(predicate) the supermarkets.Pricing the New ProductPrice is the amount of money or goods for which a thing is bought or sold. The way you set the price to your product, will help to stay in the market or itll cause to desert the market. For a pricing method for our new product, Nestle Corporation choose the customer-based pricing.There are two factors that affecting for pricing decisions. They are internecine factors and external factors.Internal factors Rs,Market share 100Maximum bread 150Marketing strategy 80Costs 90 immaterial factorsCustomer and channelPartner expectation 70Competitive and cerebrate products 90GovernmentRegulation 20Final price Rs, 600This is the outflank price that our company can charge from the customers, because if our company charge high cost itll cost to have a production lost in the market. So this our company guessed this price is fair and attractive. Nestle Corporation expecting that this product will attract many customers.Promote the new productNestle Corporation is expecting to launch our new product to the supermarkets and distribute through them to the customers. in motility that our company is going to elicit this new product to customers well. For that our company chooses new promotion tips. Our first aim is give the main idea to customers that this new product is strawberry flavor and its good for the health. Targeting that first our company is going to made-up a curiosity in customers mind. For that, our company creates a strawberry arch in the entran ce to the supermarkets, and when customers come inside to the supermarket, in the front some people with strawberry dresses to give the main idea to customers. subsequently that we give some leaflets to customers by introducing the new product and our marketing team is ready to inform about the product and its benefits. Finally were going to give a chance to our customers to taste our new product. Were 100% sure that our customers will like our new Strawberry Favor Sustagen and theyll surely use this for their day today life.L04 Market Development(http//tutor2u.net/business/strategy/ansoff_ matrix.htm)After our new product enters to the market we must know how to keep our sales in a good level and how to develop the product in the market. Nestle Corporation is using the Ansoffs matrix as the market growth option to develop the product. The Ansoffs Growth Matrix is a tool that helps businesses decide their product and market growth strategy. Ansoffs market/product growth matrix sug gest that a business attempts to grow depend on whether it markets new or existing products in new or existing market. The output from the Ansoffs matrix a series of suggested growth strategies that set the direction for the business strategy.Market penetration.Market development.Product development.Diversification.Our corporation suggests Market Penetration and Marker Development as market growth options for the new product. Market Penetration is a name given to a growth strategy where the businesses focus on change existing products into existing market. Market penetration is to achieve some other four more objectives.Maintain or increase the market share of current product.Secure dominance of growth market.Restructure a acquire market by driving out competitors.Increase usage by existing customers.Market Development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many ways to use this strategy.New geogra phical markets.New distributing channels.New product dimension or packaging.Different pricing policies for attracts new customers or new markets.Using Ansoffs Matrix our company is going to do some changes in our new product. Our company is hoping to increase the market by selling our new products in the rural areas in the country. Nestle corporation is going to introduce 500g Strawberry Sustagen packets to groceries in municipal and rural areas in the country. Our marketing team is hoping to maintain and develop the market share.And our team is going to do some advertising programmers to develop our product. In that were hope to 5% tax write-off if our customers buy two Strawberry Sustagen.Nestle Corporation is going to introduce this new product in to the International Market. Our marketing team is planning to export this New Strawberry Sustagen country like India, Pakistan and Bangladesh.And also were going to use new distributing channels to distribute our new product. Our team uses more agents to distribute the product in towns and by door by door. Theyre fully informed about the product and they always ready to give an steering about the product.ConclusionIn this report we can understand about the various elements of the marketing process and the benefits and costs of a marketing druthers for a selected organization. Understand the micro and macro environmental factors, segmentation criteria, targeting strategy and positioning to the new product. Also how to develop the product features, brand name and how to set a good price for the customers. How to distribute the product to the customers and promote the product to the customers. In this report can have a good knowledge of marketing mixes in different contexts. When doing this report we can have good knowledge about the market and the behavior about the market.