Industry overview of Yahoo company Essay Example | Topics and Well Written Essays - 750 words

Industry overview of Yahoo company - Essay ExampleBy means of contrast and comparison, the main(prenominal) competition for Yahoo, Google, Microsoft, and Apple fall into two apparent groups with regards to their own value proposition. As can be expected, Google mirrors Yahoo with regards to the way in which it offers services in an attempt to garner a further force of customers. As such, Google has the value proposition of having Gmail, YouTube, Picasa, Google News and a litany of other associated services. However, both Microsoft and Apple approach the grocery from a somewhat different standpoint (Reingold, 2013). For example, for Microsoft and Apple, the services that are related are more a great deal related to actual hardware that works seamlessly with the online services that they already offer i.e. iTunes or the ability to contemporize hardware with that information that is being viewed online . This somewhat differentiated focus allows Yahoo to have a distinct advantage with regards to the fact that it is ultimately most closely competing with Google in terms of the market that has already been defined.From an outline and review of Porters five forces, with respect to Yahoo Inc., it can be determined that the holy terror of new entrants is not something that Yahoo should be particularly concerned with. Due to the fact that the market is already heavily stratified, the danger of new entrants is something that Yahoo need not be overly concerned by. Similarly, the brat of substitutes products is something that Yahoo must perennially be on guard against. Due to the fact that the Yahoo personal credit line model has been largely successful, although arguably not nearly as successful as Google, the threat of substitutes products that could take away their stake in the market is something that Yahoo is faced with on a daily basis. Likewise, the negotiate power of the consumer is naturally a pertinent concern due to the fact that any changes within th e baseline of the